What We Think We Know About Valentine’s 2023:

What We Think We Know About Valentine’s 2023:

What We Think We Know About Valentine’s 2023: 720 180 California Flower Mall
  • Colombia has had 20% more rain than normal in the last 12 months
  • Lots of blind shoots on roses resulted (much more than normal) because of the weather
  • The weather conditions caused a decrease in peak production
  • The weather has delayed crops which in turn has delayed shipping
  • There are more 40 cm and 50 cm colored roses [not red] present in the markets
  • Quality should be excellent, and logistics are expected to stay good [fingers crossed]
  • California products like wax flowers and larkspur are late because of the weather
  • Tempered optimism seems to be the feeling in the market
  • Super Bowl should not hurt Valentine’s day sales [as it did in 2022].

Retail Survey from the Society of American Florists taken Mid-January (source: SAF)

Summary of SAF Pre-Valentine round table discussion with floriculture economist Charlie Hall, Professor and Ellison Chair in International Floriculture at Texas A & M University:

  • Inflation rate dropping
  • Hoping to see 3-4% by the end of 2024
  • Takes at least 6 months for monetary and fiscal policy to work (known as the Lag Effect)
  • The supply chain is improving greatly except for eggs, electronic products, appliances, and chips
  • Auto prices coming down
  • Retail sales falling slightly
  • The labor market is strong which is important for retaining quality staff
  • Still, a challenge to find good people
  • Temporary labor is harder to get
  • Wage growth slowing down but has not decreased
  • The increase in flower consumption from the pandemic has leveled off and plateaued
  • Debt ceiling debate (who knows on this one)
  • The end consumer can afford flowers
  • Demand is there and hopefully, there will be no other weather issues
  • Day-to-day business is slow for many reasons.


“The anticipated slowdown in economic growth is more about supply scarcity, inflation, and Fed policy, rather than a lack of demand.” Hopefully, this translates into strong flower demand. Also, we wish we could control the weather, so we are doing our anti-storm dances and hoping we avoid any new weather issues this Valentine’s season. (Source: New Bloom Solutions)

Supply Chain Disruption Threatens Mexico Flower Farmers

Since 1973, Chiapas has been a hub for floriculture, but the rising cost of fungicides and fertilizers due to a halt in Russian imports has made greenhouses and flower fields harder to maintain. (Source: Global Press Journal)