Art & Culture

Flower artistry, customs, and traditions are as diverse as the multi-cultural people of Los Angeles. CFM Latinx flower businesses provide custom flower varieties, arrangements, bouquets, décor, and installations for every culture and ethnic tradition, occasion, and event.

Floral Art

California Flower Mall supports the rich and diverse floral art, culture, and traditions of Latin America. CFM celebrates Dia de los Muertos or Day of the Dead and the preservation of this ancient Mexican tradition for new generations by hosting an annual Dia de los Muertos Flower and Fashion Show.

The hashtag #catrinascfm represents the early September CFM event which is produced in collaboration with artists, photographers and cultural partners aligned with the mission of preserving the art and culture of Mexico’s holiday tradition, celebrated throughout Latin America. It gained widespread recognition with the release of the award winning Disney Pixar animated feature film “Coco.” The film accurately and meticulously explains the holiday traditions and symbols.

Floral Art

California Flower Mall supports the rich and diverse floral art, culture, and traditions of Latin America. CFM celebrates Dia de los Muertos or Day of the Dead and the preservation of this ancient Mexican tradition for new generations by hosting an annual Dia de los Muertos Flower and Fashion Show.

The hashtag #catrinascfm represents the early September CFM event which is produced in collaboration with artists, photographers and cultural partners aligned with the mission of preserving the art and culture of Mexico’s holiday tradition, celebrated throughout Latin America. It gained widespread recognition with the release of the award winning Disney Pixar animated feature film “Coco.” The film accurately and meticulously explains the holiday traditions and symbols.

Dia De Los Muertos

In Southern California, Dia De Los Muertos community altars and events are hosted in public venues, parks, neighborhoods, churches and cemeteries October 28 – November 5. The holiday is celebrated November 1st and 2nd throughout Latin America. Families gather privately to observe the holiday and commune with loved ones at gravesites and at home. Home altars welcome loved ones and ancestors’ on these special days. Altars often include photos of deceased loved ones, their favorite and traditional sugar skulls called calaveras, food, drinks, mementos, candles, marigolds and other flowers.

The iconic Dia de los Muertos marigold (Tagetes Erecta), known as the Mexican or Aztec marigold, is the sacred flower of the Day of the Dead holiday. It is said to have mystical properties.

Dia De Los Muertos

In Southern California, Dia De Los Muertos community altars and events are hosted in public venues, parks, neighborhoods, churches and cemeteries October 28 – November 5. The holiday is celebrated November 1st and 2nd throughout Latin America. Families gather privately to observe the holiday and commune with loved ones at gravesites and at home. Home altars welcome loved ones and ancestors’ on these special days. Altars often include photos of deceased loved ones, their favorite and traditional sugar skulls called calaveras, food, drinks, mementos, candles, marigolds and other flowers.

The iconic Dia de los Muertos marigold (Tagetes Erecta), known as the Mexican or Aztec marigold, is the sacred flower of the Day of the Dead holiday. It is said to have mystical properties.

The Aztecs believed the peppery aroma and bright color of the cempasuchitl or Mexican marigold awakens the souls of the departed, guiding them back to their families for one day each year on Dia De Los Muertos – the Day of the Dead.

The Aztecs believed this flor de muertos – flower of the dead carries the added insurance of preventing undesirable spirits from returning instead of beloved family members.

Celebrants attending public events in SoCal, dress in elaborate Aztec regalia and festive party wardrobes. They wear skull make-up. Women and men are transformed into Catrina’s and Catrin’s wearing the colorful clothing of their ancestors. Catrina women often wear flower crowns of marigolds and other flowers called coronas. It is important to note that celebrants do not wear “costumes.” They are celebrating their ancestors, their culture and their sacred relationship to death as a part of life.

Dia de Los Muertos is a separate and distinct two-day holiday rooted in the Aztec and pre-Colombian tradition of Latin America. It is not a part of nor is it in any way related to the European Halloween tradition.     

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Filming, Photography, & Events Venue

Looking for a location for your events, photos, and film or video productions? California Flower Mall has welcomed local, regional, national and international print, and broadcast network media, news gathering agencies and influencer teams that have made advance reservations with our management team and/or media liaison. Brands, agencies and other commercial interests are also welcome in accordance with our photography policies and rules.