Shift from Car Floats to Hand Carried Shrines Surprises Virgen De Guadalupe Parade Goers

Shift from Car Floats to Hand Carried Shrines Surprises Virgen De Guadalupe Parade Goers

Shift from Car Floats to Hand Carried Shrines Surprises Virgen De Guadalupe Parade Goers 937 617 California Flower Mall

East Los Angeles devotees went with simpler less costly hand carried shrines during the 91st annual Virgen de Guadalupe procession on Sunday in East Los Angeles according to the LA Times. Los arcos/flower arch orders are slow compared to past years. Nayeli Jimeniz, owner of Royalty Flower Events says holiday party flower orders are back to pre-pandemic levels offsetting the change. Wholesale Ecuadorian rose vendor Leticia Rivas, owner of Azucena’s Flowers says cost cutting by the oldest continuous religious parade in Los Angeles last week took a bite out of her projected revenue. She’s offering a 10 percent discount on rose orders of $100 or more through December. Read more about the history, reactions and factors causing the parade cost cutting here: https://www.latimes.com/california/story/2022-12-05/virgen-de-guadalupe-parade

Mariachis play as participants march on East Cesar E. Chavez Avenue during the 91st annual Virgen de Guadalupe procession on Sunday in East Los Angeles.(Brian van der Brug / Los Angeles Times)

Mariachis play as participants march on East Cesar E. Chavez Avenue during the 91st annual Virgen de Guadalupe procession on Sunday in East Los Angeles.(Brian van der Brug / Los Angeles Times)