Pedestrian traffic in LA’s Flower District is equal to New York’s Times Square during major flower holidays according to data collected by Placer.ai for the LA Fashion District, vehicle traffic is equally high, so the CFM community plans to give customers alternatives, says Mark Chatoff, CFM President and a member of the LA Fashion District Board of Directors.
One alternative is a partnership with GoFlyy, a hyper-local “Amazon-like” same-day photo-on-delivery service holiday pilot program to test how same-day delivery works for businesses’ B2B and B2C customers.
The GoFlyy pilot program objectives are:
- Demonstrate cooperative methods to reduce congestion using fewer vehicles for holiday deliveries
- Help resellers save time, fuel, and labor costs by delivering cut flowers directly to their store
- Serve individual customers that became accustomed to front-door delivery during the pandemic
- Stay competitive and generate more sales by pooling resources, and using flexible, scalable platforms.
“We get it. Life is busy. That doesn’t mean you shouldn’t be able to spend your time doing things you love. The world has changed and you can get what you want any time you want, cut flowers and floral gifts from the flower market shouldn’t be any different,”
says Joresa Blount founder-CEO of GoFlyy.