It’s no secret that Valentine’s Day is like Christmas for the floral industry. Flowers continue to be one of the top holiday gifts. And while there’s nothing wrong with a beautiful bouquet of long-stemmed red roses, there are more trends that affect what we buy for Valentine’s. Here are some popular floral trends that are making their way into the most romantic day of the year.
Ramo Buchon: A large, extravagant bouquet of 100 red roses or more is a popular Latino flower trend in Downtown Los Angeles.
Color Trends: While red remains the traditional color for Valentine’s Day, pastel shades like pink, lavender, and white are also gaining popularity.
Unique Designs: People are looking for more personalized and unique arrangements, like bouquets with different flowers and shapes, flower initials, or heart-shaped designs.
Dried & Preserved Flowers: Driven by the sustainability trend, there’s a growing demand for everlasting flowers. People are attracted to their low maintenance, and they look just as good months after they are given.
Potted Plants: Potted plants are a great alternative to cut flowers and offer a long-lasting gift option. Orchids, succulents, and air plants are particularly popular.
Gift Packaging: People are paying more attention to the packaging of their gifts and want them to be as special as the flowers themselves. Beautiful boxes, baskets, and vases are in demand.
In conclusion, these floral trends reflect the changing preferences of consumers, who are looking for a more sustainable, personalized, and unique way to express their love on Valentine’s Day.