California Flower Mall will open its doors 4:30 am February 13th Galentine’s Day until Valentine’s Day February 14th 8 pm. The CFM Petalers all-nighter is an exciting Downtown LA flower market destination for last minute shoppers buying fresh flower gifts direct from the source.

While Valentine’s Day has been celebrated for centuries, Galentine’s Day is just a few years old, but it’s becoming an increasingly popular holiday. California Flower Mall petalers will open all night on Galentine’s Day – February 13th – with thousands of fresh flower arrangements, bouquets, cut flowers and plant choices for women to use to decorate and celebrate their gal pals and for traditional Valentine’s Day flowers shoppers.

Rather than taking the place of V-Day, Galentine’s Day is celebrated the day before so that women with significant others can still have V-Day fun with their romantic partners. Interest in and searches for Galentine’s Day are increasing, according to Google Trends. Data from Pinterest reveals that searches for “Galentine’s Day Ideas” have seen a huge 1780 percent increase. The concept was coined on the NBC sitcom, Parks and Recreation, in 2010. Amy Poehler’s character Leslie Knope explains: “Oh, it’s only the best day of the year. Every February 13th, my lady friends and I leave our husbands and our boyfriends at home, and we just come and kick it, breakfast-style. Ladies celebrating ladies.”
Vani Trogolo, spokesperson for California Flower Mall says, “What started out as a sitcom joke has become an annual celebration of female empowerment for women across the globe because our female friendships are as important as our romantic ones, and they deserve a special day to be celebrated.”

“Galentine’s is the day to get your girlfriends together, share the love and reflect on achievements – it’s an important celebration for millennial women,” says Ariana Gomez, LA Fashion District marketing and pr manager. “2018 is definitely the year of the strong, courageous female. I think this is why so many women are connecting with Galentine’s Day,” Trogolo believes. She says fresh flowers are certain to make your soul sisters feel special this Galentine’s Day – there are many options like:

• Visit CFM before or after work on February 13 to select Galentine’s Day flowers
• Host a gal pal breakfast at CFM’s QQ Café and let guests pick their own flower bouquet
• Meet for drinks and receive Galentine’s Day flowers from a CFM flower delivery