Experts state that the floral production focus has moved from traditional growers to countries where the climates are better and production and labor costs are lower. This has resulted in a paradigm shift in the floral industry. The Netherlands, for instance, has already shifted attention from flower production to flower trading, though it continues to play an important role in floriculture genetic development. The new centers of production are developing countries like Ecuador, Ethiopia, Kenya, Colombia and India. Other players in this global industry are Israel, South Africa, Australia, Thailand and Malaysia. New Zealand, due to its position in the Southern Hemisphere, is a common source for seasonal flowers that are typically unavailable in Europe and North America.
In Africa, Kenya is the largest exporter, supplying a large percentage of Europe’s flowers. In South America, Colombia is the leading flower producer and exporter accounting for 59% of all flowers imported to The United States in 2006. The United States imports 79% of its flowers. Ecuador has become, in recent years, the leading South American rose producer. Ecuador is known throughout the world for its high quality, large headed roses — a product of the year-round spring like temperatures of rose farms located in the high altitude Andes Mountain Range.